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Putting Stories To Work: Review

By: Tracey Swanepoel (Founder and CEO: THINKspiration)

Right now, globally, work is anything but a happy place for most employees. Engagement levels are hitting rock bottom and stress levels, propelled by anxiety and fear are at all time highs. Sadly, rather than providing an outlet for us to live out our passions, unleash our potential and make our “dent in the universe” (as Steve Jobs put it), “work” has for many become a life sentence, a necessary evil to be endured.

Strategy to Story

By Vida Booysen
Rapport article 13 December, 2015

"We simply can’t force our employees to accept our vision and values, like we did in the past. Strategic communication needs a new game plan to ensure that everyone lives 'happily ever after'."

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