The challenge

In the context of a large mining organisation in rural Africa, speaking a language that was unfamiliar and unknown to management, Metorex needed to  communicate their  change message effectively and efficiently so that employees (of different languages and cultures) understood it and could execute it.

How we solved it

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The Joburg Indaba is a unique event for leaders from the mining and resources sectors to engage in value added strategic conversations that are open, honest, and bold. Fresh, relevant and to the point newsworthy content is delivered from shared thinking, solution focused interaction by delegates and renowned entrepreneurs and CEOs.

"A fantastic THINKspiration strategy to story visualization at the Joburg Indaba. Any chance of getting it in digital form?"

Darren Smith, Publisher

The challenge

Harmony grew as a company through aggressive acquisition and needed to create a single, strong unifying story that resonated as much with miners underground as it did with international shareholders.

How we solved it

We simplified the corporate strategy into a compelling story (which became known internally and externally as the “Harmony Way) and created a series of  innovative channels per employee segment (including Visual Strategy Maps, Cartoon Manuals, Industrial Theatre groups and an in house radio station) to communicate it.

“We got to a stage where a miner in Welkom and a fund manager in New York could probably quote the so-called the “Harmony Way” with equal degrees of eloquence.  What worked? We kept it simple; and we created specific innovative communication/internal marketing channels, which reached every employee. I truly believe that the fact that the top team owned the story, and relentlessly communicated it and lived it enabled us to transform Harmony from a single lease loss making operation into the worlds’ fifth largest gold producer”.

 

Bernard Swanepoel, Harmony CEO, 1995-2007