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The Big Small Business Show

Tracey talks about leadership on Business Day TV

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Episode 1 (9:48 min)

In this episode we discuss how, as a leader, you can effectivley engage with your staff.


Episode 2 (9:49 min)

In this episode we discuss the effect of the "over managed, under-led" phenomenon, its detrimental effect on engagement and the discrepancy between what science knows/shows and what business does.

logo harmony

The challenge

Harmony grew as a company through aggressive acquisition and needed to create a single, strong unifying story that resonated as much with miners underground as it did with international shareholders.

How we solved it

We simplified the corporate strategy into a compelling story (which became known internally and externally as the “Harmony Way) and created a series of  innovative channels per employee segment (including Visual Strategy Maps, Cartoon Manuals, Industrial Theatre groups and an in house radio station) to communicate it.

map harmony

“We got to a stage where a miner in Welkom and a fund manager in New York could probably quote the so-called the “Harmony Way” with equal degrees of eloquence.  What worked? We kept it simple; and we created specific innovative communication/internal marketing channels, which reached every employee.

I truly believe that the fact that the top team owned the story, and relentlessly communicated it and lived it enabled us to transform Harmony from a single lease loss making operation into the worlds’ fifth largest gold producer”.


Bernard Swanepoel, Harmony CEO, 1995-2007

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