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The challenge

A new CEO and a new and young management team needed to define their purpose, clarify their strategic positioning and invigorate their employees and the business.

How we solved it

Through open, honest strategic conversations, and creative and visual tools, the leadership team were able to think differently about their business and conceptualise it into a memorable and engaging visual story which was easily understood by all their employees and stakeholders.

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“SuperCarewaysMan” the key character in our visual story has become central to our way of doing business. All our employees know our strategy, get our strategy and want to deliver it. This has turned our business around”.


Agnes Hove, CEO , Careways.

Get in Touch
011 463 2489 | 082 558 8066 | This email address is being protected from spambots. You need JavaScript enabled to view it.